FROM THE CITY
OF LIGHT TO THE WORLD

Dragon O will always have a special relationship with the city of light.

‍

Thanks to Lancôme a Dragon O was installed in the central dome of Galeries La Fayette in Paris. There Dragon O showed off its special properties and great power to communicate. In addition to being a beautiful art installation, it is a powerful tool in multidirectional
communication.

‍Location:
Paris / Cannes / Dubai / Amsterdam

‍
Content:
Fix Content

‍
Configuration:
360 Orbe Structure
2M (H) x 3M (W) x 1M (D)
12 modules
3 Cuboids
72.000 VOXELS

THE FIRST VOLUMETRIC
ADVERTISING FORMAT
IN HISTORY

The artistic element was used to launch the perfume IDOLE. For content creation, the geometric elements of the perfume bottle were reproduced. The advertising spot where artist Sendaya appears riding a horse was also analyzed. These movements were reproduced on the volumetric screen, thus creating the first advertising spot in volumetric format history. The project was carried out in collaboration with LedFlexLight Paris and audiovisual producer Admemori.