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February 28, 2022

A physical representation of 5G and the future of connectivity

MWC Barcelona. Where World-leading companies share the latest thought leadership on the progression and future of connectivity.

USER
Telefónica
Location
Barcelona
Europe
eVENT / VENUE
MWC - Mobile World Congress 2022
Body
DRAGON O
Mind
Prome3
TouchDesigner
Resolume
Unreal
Soul
5G / IoT / AI Interactive Representation

Project DNA

Introduction

Dates
February 28, 2022
March 4, 2022
LOCATION
Barcelona
Europe
Event / VENUE
MWC - Mobile World Congress 2022
Integrator
SOMOS Experiences

After two years of waiting, the most important global telecommunications event MWC returns to Barcelona.

Telefonica Spain integrated the Dragon into the epicenter of its splendid stand. The Objective: to physically and visually represent the most abstract, avant-garde, revolutionary concepts where 5G technology is integrated**. Such as IoT, AI,** and the  Metaverse.

Introducing Dragon experience as a visualizer of the newest concepts in technology.

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Hardware

The Body of The Dragon

MODEL
DRAGON O
Size / Voxels
22 Modules - 132,000 Voxels - 16.5m²

The installation has been architecturally merged into the original stand design of almost 1000m2. Using the curve as a key element in its design, The Dragon was designed, built, and integrated as a blending three-dimensional element in one continuous curve, having a strong and imposing presence in the frontal part of the stand.

22 modules and 132,000 voxels were allocated to this installation. integrated within a megastructure with a curved LED screen on the top.

Rigging: Custom-made metal structure / Architectural

Software

The Mind Of the Dragon

Software Tools
Prome3
TouchDesigner
Resolume
Unreal
eXTERNAL tOOLS
Kinect
TouchScreen
Curved LED Screen
INTEGRATIONS
2D-3D Display Sync
Motion Tracking

Curved Display integration

Through a system designed in TouchDesigner, the upper curved screen has been integrated with the Dragon. Mapping module by module and creating permanent synchronicity of content and interaction between the two elements.

Human interactivity

The integration of a Kinect motion detection system made it possible to locate an individual by detecting their distance range. During the interaction, different scenes were created in which the protagonist transformed the volumetric content with the movement of the body. All programming was done in Unity.

TouchScreen

A wireless TouchScreen Tablet has been used as the central control of the experience. The user could select the activity mode by going from interactive mode to storytelling and browsing between 25 content options. The integration was set up in TouchDesigner.

Content

The Soul of The Dragon

CONTENT
Narrative
SOUL
5G / IoT / AI Interactive Representation
PERFORMER
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ENVIRONMENT
Tradeshow
DIRECTOR
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EXHIBITION
Temporary

This was an interactive Dragon experience that stemmed from the idea of creating an environment that enhances the new Telefónica brand while connecting with the audience in an innovative way. Visitors were prompted to connect, control, and intuitively interact with The Dragon in which audiovisual storytelling and narrative scenarios created a one-of-a-kind tour.

Spectators were able to appreciate the different volumetric expressions of abstract and intangible concepts chosen by the brand (IoT, AI, 5G, etc). Surrounding synchronized elements, such as the curved screen, intensified the feeling of immersion.

The Telefónica logo, made up of 5 spheres, was the inspiration and epicenter of the interactive experience.