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October 28, 2021

An audio-reactive experience at Telefónica's tech event

Telefónica's private tech event at Wanda Stadium in Madrid hosted a Dragon experience named WANDA

USER
Telefónica
Location
Madrid
Europe
eVENT / VENUE
Telefonica's Innovation Centre
Body
DRAGON O
Mind
Prome3
TouchDesigner
Unreal
Soul
Music visualization

Project DNA

Introduction

Dates
October 28, 2021
October 28, 2021
LOCATION
Madrid
Europe
Event / VENUE
Telefonica's Innovation Centre
Integrator
LedPulse

Telefonica headquarters held their annual tech event at their innovation district, where employees from different areas around the corporate gathered together to talk tech and the future.

Telefonica Tech is Telefonica's research center dedicated to searching for and applying the newest audiovisual technologies. This event was held at the Wanda Stadium of Madrid, where DragonO was chosen as the main technology to celebrate their annual tech event. A high-level celebration where the smell of high tech was in the air.

Light can react to sound

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Hardware

The Body of The Dragon

MODEL
DRAGON O
Size / Voxels
8 Modules - 40,000 Voxels - 5m²

An installation 8 modules sculpture of 4 cubic meters. A relatively small version of the Dragon, allowed it to be installed in the party room of the Wanda Stadium despite the low ceiling height. A special structure was designed so that the light sculpture was totally self-sustaining. Only 3 hours were necessary for the assembly and operation of the entire set. The dolly structure allowed the installation to be easily moved once assembled. A small, versatile, and adaptable powerful version of Dragon.

Rigging: Customized Dolly (Dragobot)

Software

The Mind Of the Dragon

Software Tools
Prome3
TouchDesigner
Unreal
eXTERNAL tOOLS
PC Microphone
PIONEER DJ
INTEGRATIONS
Audio Reactive

Audio reactive setup

The event was a cocktail party. We setup a special program meant to obtain data from the DJ booth (bpm, frequencies, etc.) through the control PC microphone which was directly analyzed and transformed into volumetric variations in real-time.

Different frequency ranges were assigned to different types of variation automatically synced to the rhythm of the music, and also considering manual variations according to the genre and the intention of the artist. Programming was done in TouchDesigner and the final part was run in combination with Resolume.

Dancing Avatar.

A special avatar was designed to have different dance variations based on the rhythm and the frequencies of the tracks. It also generated transformations in the luminosity and texturized color that could also be linked to special visual effects such as particle dispersion or blur.

Content

The Soul of The Dragon

CONTENT
Interactive
SOUL
Music visualization
PERFORMER
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ENVIRONMENT
Corporate
DIRECTOR
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EXHIBITION
Temporary

The future of technology will be based on a perfect synchronization of elements that together create enhanced experiences.

In a playful environment full of sophistication, the DragonO installation shone to the rhythm of the music, generating a surreal environment. It was seen as a futuristic sculpture that reflects the values of the brand and at the same time, it was a powerful tool to increase the scenic emotion and sensation of audiovisual synchrony.