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A brightful sculpture of 324.000 independent lights suspended 5 meters above the floor.
One of the most important entrepreneurs' conventions in the USA embraced the Dragon as a symbol of boldness and daring spirit, The lobby of Palm Desert Marriott Hotel received 54 modules of DragonO2. A temporary and breathtaking piece of digital art.
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A record and historical compression of LED Neurons. 324.00 particles of light in a structure of 4,5 meters wide X 3 meters deep X 3 meters high rigged over the main lobby of the hotel. 54 modules and a total weight of 1500 Kilos. A challenge. an incredible technical achievement thanks to the coordination of LMG as the integrator.
The content adaptation consisted in a process that involved Cinema4D as 3D creation tool and PROME3 as the DMF render engine. All the playlist was programmed in Resolume in an organic and generative way during the 5 days of the exhibition.
The content kept the equilibrium in between elegant branding and artistic curation. A selection of volumetric art was curated by the creative team of EY and the LedPulse collective. Volumetric expressions of the impossible, Gigantic holograms of the Liberty statue and multidimensional brand expressions shared space in the digital sculpture installed in JW Marriott. Visible from every angle.
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