October 10, 2021

GITEX Du Next Generation Mobile Services

DU is showcasing new 5G-powered innovations that drive public sector digital transformation and infrastructure enhancements nationwide

USER
DU Mobile
Location
Dubai - UAE
Middle East
eVENT / VENUE
GITEX - Dubai World Trade Centre
Body
DRAGON O
Mind
Prome3
TouchDesigner
Unreal
Soul
Fast Forward to the future of 5G

Project DNA

Introduction

Dates
October 10, 2021
October 14, 2021
LOCATION
Dubai - UAE
Middle East
Event / VENUE
GITEX - Dubai World Trade Centre
Integrator
Option1

The 5G network in the UAE brings a “completely new dimension” to all the digital use cases that are currently being deployed across various industries.

GITEX event sheds light on future public sector contributions, including those that enable humanity, empower people, build better communities, and support strategic roadmaps such as UAE Digital Government Strategy 2025.

Showcasing Innovation

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Hardware

The Body of The Dragon

MODEL
DRAGON O
Size / Voxels
9 Modules - 54,000 Voxels - 6.75m²

At GITEX, some of the most promising technologies were introduced. du 5G technology was one of them.

Represented by a 9-module Dragon. DU used LedPulse technology to visually simulate the power and transmission of 5G connectivity.

Rigging: Custom-made structure

Software

The Mind Of the Dragon

Software Tools
Prome3
TouchDesigner
Unreal
eXTERNAL tOOLS
INTEGRATIONS

Smart cities will be part of our future narrative as humans.

DU has managed to score the fastest 5G network in the UAE bringing a completely new level of dedicated capacity.

The Dragon mind was able to visually represent the latency and responsiveness of the networks as well as the speed of 5G networks, and subtly showcase the brand logo in its volumetric version visible from all angles.

Content

The Soul of The Dragon

CONTENT
Narrative
SOUL
Fast Forward to the future of 5G
PERFORMER
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ENVIRONMENT
Tradeshows
Corporate
DIRECTOR
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EXHIBITION
Temporary

There is a big potential for representing abstract concepts through volumetric formats.

Smart cities as well as technology, require a human element, and this is what smart cities are all about, they embrace collaboration throughout multiple data sources.

There is a lot to discover, a lot to be surprised by, and all the possible collaborations are quite inspiring.