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January 1, 2019

IDÔLE Lancôme From the city of the light to the world

USER
Lancôme
Location
Paris
Europe
eVENT / VENUE
Idôle Worldwide Campaign - Galeries Lafayette
Body
DRAGON O
Mind
Prome3
Unreal
Soul
A hanging piece of art

Project DNA

Introduction

Dates
January 1, 2019
LOCATION
Paris
Europe
Event / VENUE
Idôle Worldwide Campaign - Galeries Lafayette
Integrator
FlexLedLight

DragonO will always have a special relationship with Paris, the city of light. Our first commercial project.

The city of Paris opened its doors to the Dragon in one of its main temples. Galeries Lafayette. A dream came true after years of development. At the same time a litmus test in all senses.

A launching journey across the globe - IDÔLE Lancôme

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Hardware

The Body of The Dragon

MODEL
DRAGON O
Size / Voxels
12 Modules - 72,000 Voxels - 9m²

A 12 modules Dragon structure was suspended from a single cable under the imposing dome of Galeries Lafayette. Manual force was used to hoist the installation since the use of lifting motors is prohibited in the dome, since it is considered a city heritage.

Immediately after hoisting, the Lancôme stand was built under it, which made it impossible to access the installation until the end of the exhibition, which was not necessary, since the installation worked impeccably throughout the 3 weeks of the exhibition, 24 hours a day, 7 days a week.

Rigging: 1 single cable hanging

Software

The Mind Of the Dragon

Software Tools
Prome3
Unreal
eXTERNAL tOOLS
INTEGRATIONS
Stand Integration

DMF production

The software used to create the content consisted of a combination of 3D creation programs, including Blender, Cinema4D, and 3D studio max. Editing and post-production were done with Premier. The final rendering and volumetric post-production were done in one of the first versions of Prome3.

Content

The Soul of The Dragon

CONTENT
Narrative
SOUL
A hanging piece of art
PERFORMER
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ENVIRONMENT
Shopping Center
DIRECTOR
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EXHIBITION
Long Duration

The installation was a key visual element of IDÔLE perfume's worldwide launching campaign.

The content was based on the TV advertising spot made for the launch in which a model appears riding on a horse through the streets of New York. This scene was recreated in a volumetric environment. Additionally, abstractions of the perfume bottle were used, representing its geometric structure.

The project was carried out in collaboration with LedFlexLight Paris and audiovisual producer Admemori.