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Flying from the city of the light, the Dragon landed at the major business and luxury hub of Western Asia. Dubai.
The French brand LANCOME has chosen DragonO to accompany its staging of the launch of its new perfume IDOLE. Paris, Cannes, Dubai, Amsterdam, and New York are part of this world tour. A profound event that involves the renewal of the brand and that happens only every 10 years.
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A 2-meter tall Dragon, made entirely to measure for this occasion.
Its size allows it to adapt to reduced heights in spaces such as the Lancôme store at Schiphol airport in Amsterdam or their showroom in Cannes, France. The demanding series of events has shown the strength of the hardware and its ability to withstand the ravages and demands of a world tour.
Rigging: Various
DMF production
The software used to create the content consisted of a combination of 3D creation programs, including Blender, Cinema4D, and 3D studio max. Editing and post-production were done with Premier. The final rendering and volumetric post-production were done in one of the first versions of Prome3.
The installation was a key visual element of IDÔLE perfume's worldwide launching campaign.
The content was based on the TV advertising spot made for the launch in which a model appears riding on a horse through the streets of New York. This scene was recreated in a volumetric environment. Additionally, abstractions of the perfume bottle were used, representing its geometric structure.
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