April 15, 2024

Milano Design Week / Opposites United

The experience at Milan Design Week was one of the most intense and inspiring collaborations we have undertaken, representing a rare convergence of branding, art, and technology. With full creative freedom and unwavering support, the installation demonstrated how the resources and vision behind a major global brand can enable artistic outcomes that would otherwise be nearly impossible to achieve. Although the work existed for only one week as part of the exhibition “Opposites United”, those who experienced it were able to witness a level of spatial, perceptual, and technological integration that is rarely attainable without such alignment between artistic vision and institutional support.

USER
KIA
Location
Milano
Europe
eVENT / VENUE
Milano Design Week / Museo della Permanente
Body
DRAGON O²
Mind
Cinema 4D
Unity
Resolume
TouchDesigner
Premiere
Soul
Perception expanded through immersive resonance

Project DNA

Introduction

Dates
April 15, 2024
December 21, 2024
LOCATION
Milano
Europe
Event / VENUE
Milano Design Week / Museo della Permanente
Integrator
Opposites United

Within the context of Milan Design Week, KIA sponsored the digital art exhibition “Opposites United”, presented in the main hall of the Museo della Permanente. As part of this exhibition, LedPulse Collective Mind showcased a large-scale installation composed of 64 DragonO modules, six of which featured kinetic movement, alongside a fully immersive room clad in mirrors on the floor and all four walls.

The exhibition was further enhanced by live musical performances, including contributions from La Scala di Milano, creating a fully synesthetic, audio-reactive environment where sound, light, and space converged into a unified perceptual experience.

When branding respects freedom / when technology Melts with art

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Hardware

The Body of The Dragon

MODEL
DRAGON O²
Size / Voxels
9X9X5 - 64 DragonO modules

The installation was conceived as a quarter of a dome, placed within a fully mirrored corner. Through reflection, the partial physical structure expanded into the perception of a complete dome, dissolving the boundary between built form and spatial illusion.

Software

The Mind Of the Dragon

Software Tools
Cinema 4D
Unity
Resolume
TouchDesigner
Premiere
eXTERNAL tOOLS
Music
Akai
INTEGRATIONS
Audio Reactive
Sound & Music Interactivity

The project is driven by its Mind: a software system designed to deeply integrate human intention, music, and machine interpretation. It listens to music in real time, analyzing frequencies, rhythm, and dynamics, and translates them into synchronized light and kinetic movement, while simultaneously building an evolving audiovisual narrative. Acting as an empathetic bridge between human expression and algorithmic logic, the system interprets sound rather than triggering effects, creating a living dialogue between music, space, and a responsive machine.

Content

The Soul of The Dragon

CONTENT
Immersive
SOUL
Perception expanded through immersive resonance
PERFORMER
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ENVIRONMENT
Museum
Live Experience
Hybrid
DIRECTOR
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EXHIBITION

The Soul of the project is its immersive essence: a carefully orchestrated convergence of architectural space, music, perception, mirrors, light, and kinetic elements designed to dissolve ordinary sensory boundaries. These elements immerse the audience in a deeply transcendental and altered perceptual experience, detached from everyday reality and closer to entering a parallel universe, where sound and light feel infinite and perception becomes singular and heightened. Through the shared presence of musicians and visual artists within one unified environment, and an exceptional orchestration of resources, the project created a rare, powerful, and fundamentally unrepeatable experience.