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November 28, 2019

SEAT Berlin

A multidimensional transformative performance with SEAT, an automotive brand recognized for its affiliation and support for art and innovation.

USER
SEAT
Location
Berlin
Europe
eVENT / VENUE
Halloween Party
Body
DRAGON O
Mind
Prome3
Resolume
Cinema 4D
Unity
Soul
Perceiving the Music within

Project DNA

Introduction

Dates
November 28, 2019
LOCATION
Berlin
Europe
Event / VENUE
Halloween Party
Integrator
Paraddax

Few times have we had as much creative freedom as in the events held with SEAT. The brand spirit supports artistic talent and innovation and they have fully committed to our format and artistic proposal. In the Berlin and Barcelona presentations, we explored many of the Dragon's edges and possibilities, unleashing our creative spirit.

Dragon modularity

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Hardware

The Body of The Dragon

MODEL
DRAGON O
Size / Voxels
16 Modules - 96,000 Voxels - 12m²

In order to achieve multiple physical transformations, we synced the physical elements to the virtual ones by using mobile structures specially designed for the 8-module Dragon.

During the event, three configurations were introduced, changing configurations over periods of 3 hours.

The first configuration featured a welcome passageway with separate structures on either side of the entrance. The second position unified the structures in a single block dedicated to branding and interaction. The third configuration opened space to place the DJ in the middle of the two structures creating a semi-transparent "box" and total integration with the show.

Rigging: 2 Custom made mobile structures

Software

The Mind Of the Dragon

Software Tools
Prome3
Resolume
Cinema 4D
Unity
eXTERNAL tOOLS
Akai
INTEGRATIONS
Sound & Music Interactivity

Modularity

During a single night, the Dragon underwent three physical transformations: Fixed art installation, an interactive volumetric screen, and the main stage element during a DJ / VJ session.

Intro

Forming a corridor made up of the two structures, the installation was programmed as a lighting element, producing a changing atmosphere over three hours. During this time, all 96,000 voxels were activated in unison with a calculated pulse and using only the color red. The programming was done in Resolume.

Interactive / Branding

In the second part of the experience, the structures were unified so that the attendees could interact directly with the installation through their body movements. In the intermissions, branding material previously designed in Cinema 4D was projected. The interaction was entirely programmed in Unity.

DJ SET

At the end of the event, a DJ / VJ set was transmitted entirely in real-time. Synchronized BPN functions were programmed as well as a volumetric multilayer system adaptable to Resolume. The different volumetric objects or scenes were transferred in a "layer" system, which allowed the coexistence of several volumetric objects and their mixing. A system was also implemented to respect the empty space between the structures, creating a sense of unity.

Content

The Soul of The Dragon

CONTENT
Interactive
SOUL
Perceiving the Music within
PERFORMER
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ENVIRONMENT
Entertainment
DIRECTOR
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EXHIBITION
Temporary

This has been one of the most complete and exciting experiences to date. The creative freedom granted by the brand has allowed us to explore the limits of the format both in its physical form and in its live interaction capabilities.

The concept of a “Split System” was experimented for the first time. A configuration in which two or more separate but fully synchronized installations are used to transmit images that flow between the different sections of the system. In a single event, we went through stages of artistic installation, interactive branding, and live show, transforming not only the content of the installation but also the physical structure itself.

All this in one night. The effort was rewarded with a dedicated public that enjoyed a multifaceted spectacle during a surreal night.